Cloudflight Admin

As part of the action against the coronavirus, Google will donate a total of 340 million USD to all small and medium-sized companies that have actively used their Google Ads account over the past year. With additional funds for campaigns in Google, companies will be able to reduce the cost of maintaining contact with customers.

Google wystosowało oświadczenie, które dotyczy nowych zasad indeksowania stron. Jak wynika z danych Google – 70% stron nadaje się idealnie do indeksowania na urządzeniach mobilnych. Podanie konkretnej daty wprowadzenia zmian indeksowania ma zmotywować tych, którzy do tej pory nie zdecydowali się na dostosowanie strony do

The world is fighting with Coronavirus. We are working remotely and look on with concern. We are grateful to people, who are working hard to keep us secure and healthy. You are our heroes. You have our mental support!

The whole world economy is feeling the business effects of the coronavirus – COVID-19. The answer to what is going on are the stock exchanges, which are experiencing rapid declines. In all this there is e-commerce, a strong and dynamically developing branch of the market. It is thanks to online technology that today Poles can: do grocery shopping, do official business, provide themselves with entertainment or use e-learning.

The Brand Active team loves challenges. The proof of this is the organization of the first Shopify Meetup in Poland, which took place on December 5 in Warsaw.

W e-commerce wyróżniamy obecnie 2 narzędzia, z których sklepy czerpią największe korzyści – zwiększenie sprzedaży. Są nimi Google Ads i Facebook Ads. Wbrew pozorom, oba narzędzia przyciągają nieco inne audytorium. Mianowcie, Google Ads gromadzi wokół siebie tych, którzy wiedzą już czego konkretnie szukają. Z kolei Facebook Ads jest doskonałym narzędziem do tworzenia publiki, która jest najbardziej zainteresowana ofertą sklepu i skłonna do zakupu. Sukces tkwi w tym, by niskim kosztem zyskać stały ruch zainteresowanych i przekłuwać ich w stałych klientów. Jak tego dokonać?

E-commerce KPIs allow you to measure the company’s efficiency and the effectiveness of its activities. Thanks to correctly selected indicators, the company can set the right direction of development and define the most important sales channels. The key is to choose indicators that are easy to implement, well-formulated and defined.

The e-commerce market is one of the most dynamic and growing markets in the world. Millions of purchases are made every day, and we want to make customers think globally and start selling their products abroad. There are several platforms that offer services for stores operating in different markets, but Shopify offers the biggest number of possibilities.

Online stores that send goods to Germany in boxes, transparencies or bubble envelopes must face serious changes in regulations. If they do not adapt to them, they will pay high fines.