Google rewards active advertisers
As part of the action against the coronavirus, Google will donate a total of 340 million USD to all small and medium-sized companies that have actively used their Google Ads account over the past year. With additional funds for campaigns in Google, companies will be able to reduce the cost of maintaining contact with customers.
For whom support in Google Ads?
All small and medium businesses that have actively advertised their businesses in Google Ads directly or through a partner for 10 of the 12 months in 2019 and January and/or February 2020 and have adhered to Google policies will be rewarded with a bonus for subsequent advertising campaigns.
When will help be implemented?
As reported by Google itself, advertising bonuses will be introduced from the end of May. Notifications about the award will be posted directly to Google Ads accounts.
How much money will I get for Google Ads advertising?
The final amount of the Google Ads bonus will not be fixed and will depend on:
previous Google advertising expenses
the country and currency in which the Google Ads account was created
Until when can I use the funds
Additional funds for advertising on Google can be used until the end of 2020.