$ 340 million for Google Ads advertising for small and medium-sized businesses

Google rewards active advertisers

As part of the action against the coronavirus, Google will donate a total of 340 million USD to all small and medium-sized companies that have actively used their Google Ads account over the past year. With additional funds for campaigns in Google, companies will be able to reduce the cost of maintaining contact with customers.

For whom support in Google Ads?

 

All small and medium businesses that have actively advertised their businesses in Google Ads directly or through a partner for 10 of the 12 months in 2019 and January and/or February 2020 and have adhered to Google policies will be rewarded with a bonus for subsequent advertising campaigns.
When will help be implemented?
 
As reported by Google itself, advertising bonuses will be introduced from the end of May. Notifications about the award will be posted directly to Google Ads accounts.
How much money will I get for Google Ads advertising?
 

The final amount of the Google Ads bonus will not be fixed and will depend on:

 
previous Google advertising expenses
the country and currency in which the Google Ads account was created
 

Until when can I use the funds

 
Additional funds for advertising on Google can be used until the end of 2020.
 
Source:
 
https://support.google.com/google-ads/answer/9803410?hl=en&fbclid=IwAR0X29QpIQuyDdTFDBFgzhtcIHp3uwTw9Y4aFlntFnYgaBtIF3OQWwqqUb0

https://www.blog.google/inside-google/company-announcements/commitment-support-small-businesses-and-crisis-response-covid-19/?fbclid=IwAR3_UwxhLHpI2OhtVqtSn6lMKKjjefyMa-opNAqCWTRJuXxa62oqPZUQWJ0

Ewelina Grzona
PPC Specialist. For over 8 years associated with the SEM industry. Passionate about numbers, especially multiplication - traffic, conversion and customer revenue. On a daily basis, he creates and optimizes campaigns in Google Ads and Facebook Ads, squeezing the maximum out of them with a minimum customer contribution.

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