News & Tips
Develop your Shopify store with Google Ads
The number of inquiries in the search engine Google compared with previous years grew rapidly. Between shouts stay home and stay safe many consumers limited risk of shopping in markets to be safer – they choose online shopping. Many of them inserted it into their everyday routine. A return to longed-for by everyone normalities has not to be a return to full-time shopping in brick and mortar shops.
PWA for Shopify Plus Stores
According to the latest Shopify report, one of the five global ecommerce trends in 2021 is a record online competition to win the customer. You may think it is nothing new as online brands have always competed for the customer. The past year of the pandemic, however, has taken ecommerce sales to an all-time high, thus fuelling competition and driving up customer acquisition costs. Customer experience is the top differentiator in this online race and one thing you can do to capitalize on the eCommerce boom is to optimise for mobile and convert your site to a progressive web app.
Marketplace on Shopify Plus
The development of the marketplace was included in most of the reports on e-commerce trends in the coming years. Customers more and more often choose marketplaces that focus on a specific area, e.g. a furniture marketplace, a bio-products marketplace, a premium clothing marketplace, etc. We call it multi-vendor. How does it work in short?
SEO migration OpenCart to Shopify
The correct transfer of organic traffic from the old system to the new one is one of the most important stages of migration. If we take care of its proper course, we will not be exposed to drops in organic traffic. Before starting the migration of the store, we must consider which elements of the old e-commerce system are most important to us.
Brand Active part of Divante
2021 is a time of development and many changes for Brand Active. After a year of strategic cooperation, from February as a Shopify & eCommerce agency, we officially came under the wings of the Wroclaw-based Divante company, the leading e-commerce software house in Europe. Divante belongs to the OEX group listed on the stock exchange and holds 70% of Brand Active shares.
Rebranding Brand Active
On December 10th 2020 Brand Active’s new website came out. As a Shopify & E-commerce agency we specialise in e-commerce. Constant development that we observe in our company is also associated with the already implemented changes in the Visual Identity System.
The new Brand Identity Design consists of such elements as: a logo, colours, a font typeface, a layout of Brand Active page, social media materials, a footer, e-mail messages, a headline, presentations, clothing, an office space
Why has Shopify Plus gained in popularity? – 5 factors
Companies around the world are often choosing Shopify Plus. Recently, during the pandemic, Shopify Plus has gained a lot of popularity. The premium solution from the Canadian company is most often compared to Magento 2, but recently Shopify Plus is statistically ahead of all Magento versions in quantity of installation.
Online Store Translation – 6 Top Tips
Do you have your own business on the Internet, but you only reach Polish clients?
Thanks to increasing globalization, you can you can also expand your activities to foreign markets. The first step to do this action, will be to translate an online store you already own. However, how to do it correctly? What should be remembered in order not to overpay on the one hand, and on the other to ensure the highest possible effectiveness of such action? We dispel your doubts!
Shopify Plus vs Magento 2 Commerce – comparison of e-commerce systems
Shopify Plus and Magento 2 Commerce are currently the two undisputed leaders of the e-commerce market worldwide. What are the differences, what possibilities they offer, for whom they are intended, what are the costs of implementation and maintenance – these and other aspects of comparison of these e-commerce systems I will try to present in the following article.
Brand Active ranked 12th in the category Rising Stars – Deloitte Technology Fast 50 CE 2020
On November 19, an online gala took place during which the “Deloitte Technology Fast 50 Central Europe” Ranking was presented. This is a list of the fastest growing technology companies in the Central European region. In addition to the companies distinguished in the main Fast 50 category, Deloitte Central Europe also awarded younger companies in the “Rising Stars” category. Companies independently report their willingness to participate in the ranking, and Deloitte verifies the financial data provided by them.
Brand Active participates in the E-commerce Berlin Expo
In the first quarter of 2021, Brand Active will be one of hundreds of exhibitors from around the world during the E-commerce Berlin Expo. As experts, we want to fully participate in such events, which is why we proposed to share our knowledge in the form of a presentation that Zofia Komada has a chance to give.
Marketing automation in Shopify
In the era of e-commerce digitization, automation and the search for new channels to reach customers is the key to achieving more sales and reducing the workforce at the store. As the scale grows, the e-commerce manager should think about automating some of the marketing activities. In the article below I will present some proven tools for …
Managing product information in Shopify using PIM AKENEO
What is needed to build a good and valuable Rich Card? When starting work on launching an online store, it is necessary to collect information about the products that we intend to sell. These are such information as: product name, product photo gallery, basic product description, product specification, manufacturer, product type, product flags, e.g. NEW, PROMOTION, product tags, product attributes e.g. COLOR, DIMENSION, …