News & Tips
Rebranding Brand Active
On December 10th 2020 Brand Active’s new website came out. As a Shopify & E-commerce agency we specialise in e-commerce. Constant development that we observe in our company is also associated with the already implemented changes in the Visual Identity System.
The new Brand Identity Design consists of such elements as: a logo, colours, a font typeface, a layout of Brand Active page, social media materials, a footer, e-mail messages, a headline, presentations, clothing, an office space
Why has Shopify Plus gained in popularity? – 5 factors
Companies around the world are often choosing Shopify Plus. Recently, during the pandemic, Shopify Plus has gained a lot of popularity. The premium solution from the Canadian company is most often compared to Magento 2, but recently Shopify Plus is statistically ahead of all Magento versions in quantity of installation.
Online Store Translation – 6 Top Tips
Do you have your own business on the Internet, but you only reach Polish clients?
Thanks to increasing globalization, you can you can also expand your activities to foreign markets. The first step to do this action, will be to translate an online store you already own. However, how to do it correctly? What should be remembered in order not to overpay on the one hand, and on the other to ensure the highest possible effectiveness of such action? We dispel your doubts!
Shopify Plus vs Magento 2 Commerce – comparison of e-commerce systems
Shopify Plus and Magento 2 Commerce are currently the two undisputed leaders of the e-commerce market worldwide. What are the differences, what possibilities they offer, for whom they are intended, what are the costs of implementation and maintenance – these and other aspects of comparison of these e-commerce systems I will try to present in the following article.
Brand Active ranked 12th in the category Rising Stars – Deloitte Technology Fast 50 CE 2020
On November 19, an online gala took place during which the “Deloitte Technology Fast 50 Central Europe” Ranking was presented. This is a list of the fastest growing technology companies in the Central European region. In addition to the companies distinguished in the main Fast 50 category, Deloitte Central Europe also awarded younger companies in the “Rising Stars” category. Companies independently report their willingness to participate in the ranking, and Deloitte verifies the financial data provided by them.
Brand Active participates in the E-commerce Berlin Expo
In the first quarter of 2021, Brand Active will be one of hundreds of exhibitors from around the world during the E-commerce Berlin Expo. As experts, we want to fully participate in such events, which is why we proposed to share our knowledge in the form of a presentation that Zofia Komada has a chance to give.
Marketing automation in Shopify
In the era of e-commerce digitization, automation and the search for new channels to reach customers is the key to achieving more sales and reducing the workforce at the store. As the scale grows, the e-commerce manager should think about automating some of the marketing activities. In the article below I will present some proven tools for …
Managing product information in Shopify using PIM AKENEO
What is needed to build a good and valuable Rich Card? When starting work on launching an online store, it is necessary to collect information about the products that we intend to sell. These are such information as: product name, product photo gallery, basic product description, product specification, manufacturer, product type, product flags, e.g. NEW, PROMOTION, product tags, product attributes e.g. COLOR, DIMENSION, …
3 Proven Email Marketing Apps On Shopify
In this article, we’ll look at a variety of apps that will make it easier for you to use email marketing to engage, nurture relationships with your audience, and sell to your customers.
Top 3 Shopify plugins for social media
Do you want to improve your social media activities? If you work on the Shopify platform, you have a lot of possibilities. Learn about 3 popular plugins that make Facebook and Instagram easier to use.
How to Build a Shopify Application Using PHP?
In the Shopify platform you can build applications using different programming languages, today we will describe how to build an application using the popular PHP language. Currently, according to “PopularitY of Programming Language Index” it is in the top 5 most popular programming languages.
Shopify POS – sell more than just online
POS (point of sale) is a system and tool aimed at supporting sales by creating new product distribution channels.
Shopify as a sales ecosystem is not only focused on strictly e-commerce, but also enters the retail sphere.
Shopify REST API vs GraphQl
Shopify allows us to use GraphQL and REST API, which allows us to communicate with the back end of the store from the perspective of the code on the front. In the past REST has been a generally accepted standard in the design and development of APIs, but for a few years GraphQL has been gaining popularity and gaining more and more fans.