B2B sales
on Shopify

Shopify Plus offers a built-in B2B channel (Wholesale Channel) allowing direct wholesale customer management from Shopify admin. No separate store needed — B2B and B2C can run on one platform with separate configuration for each segment.

Key difference between standard Shopify and Shopify Plus for B2B:

• Plus: dedicated B2B price lists, net payment terms, partner portal, Shopify Flow for automation
• Standard: no native B2B features (third-party apps required)

Shopify Plus allows creating unlimited price lists assigned to specific companies or customer segments. Each price list can include:

• Individual prices per product and variant
• Percentage or fixed discounts from standard price
• Volume tiers — the more units, the lower the price
• Currency appropriate for the customer's market

Price lists are assigned to "Company" in Shopify — each company can have multiple locations with different price lists, matching a typical multi-branch organisation structure.

Key B2B feature in Shopify Plus: the ability to set deferred payment terms for wholesale customers:

• Net 7, Net 15, Net 30, Net 60 — standard payment terms
• Ability to set different terms for different companies
• Automatic invoice generation with due dates
• Integration with invoicing systems via API

Shopify Plus enables creation of a dedicated partner portal offering:

• Separate front-end visible only to logged-in B2B customers
• Personalised product catalogue (ability to hide B2C-only products)
• Order history and invoices accessible directly in the portal
• Multiple user management for one company with different permissions
• Quick Order Form — fast addition of multiple products by SKU

Shopify Flow (Plus-exclusive) allows B2B process automation without coding:

• Automatic company tagging and price list assignment when conditions are met
• Notifications for sales reps about new orders from strategic customers
• Automatic CRM task creation for orders above a value threshold
• Blocking orders that require manual review
• Automatic export document generation

Smooth B2B sales require tight back-office integration:

• ERP (SAP, Comarch ERP, Optima) — synchronisation of inventory, price lists, customers and orders
• WMS — automatic order passing to warehouse and shipping status tracking
• EDI — handling electronic document exchange for major trade partners
• CRM (Salesforce, HubSpot) — synchronisation of B2B customer data and transaction history

Shopify Plus is a complete platform for running B2B and B2C sales on one system. Built-in B2B tools eliminate the need for costly workarounds and separate systems, significantly simplifying operations.

Planning to launch or grow a B2B channel in Shopify Plus? Contact us — we will help design and implement a solution tailored to your business processes.