Case Study Viola Hair Extensions
About the brand
Viola Hair Extensions has been on the market for a decade and is one of the leading suppliers of top quality hair extensions for the hair and beauty industry in the UK, operating in both the B2B and B2C channels. Their offer also includes accessories and care cosmetics. It is also the only company that offers a 190-day warranty for its products. Viola is not only an online store, but also company offices, showrooms and, above all, a team of over a dozen experts.
Purpose of actions
Based on the conversations and analysis, our main goal was to fully migrate the store from Woocommerce to Shopify. All information and content pages, products with an extensive range of variants, a database of registered customers and their purchase history and graphics should be taken into account.
One of the most important points was the introduction of an appropriate discount system for regular customers.
Another goal was to start activities aimed at increasing sales on the British and European market and improving the store's visibility on Google.
What have we done?
pre-implementation analysis and consultations
migration from Woocommerce to Shopify
UX mobile first adaptation
marketing service - PPC
SEO audit and optimization
positioning
social media support
constant support and advice
Process automation
From the perspective of the activity manager in this project, the biggest challenge was to migrate between systems in such a way as to automate all processes as much as possible. We wanted store users to feel the difference in terms of the entire UX architecture of the store, but on the other hand, to improve the work of store owners and people managing the administration panel. The activities have set milestones that will systematize the work.
After completing the migration activities, we started a wide-ranging marketing service for the store, focusing primarily on Google Ads and Facebook Ads advertising activities, comprehensive positioning on the British market, which began with an audit and optimization. We also put emphasis on social media and content.
The most important thing in cooperation with the client is mutual trust, which allows for more and more activities in various areas related to Ecommerce.
Design desktop
Design mobile
Viola Hair Extensions eCommerce Marketing + SEO + Growth Hacking + Social Media
133 %
Increase in the visibility of phrases in the Top 10 and Top 3
of Google search results
28 %
The share of Google Ads campaigns
in the overall revenue recognition
42 %
Increase in revenues from organic search results
Data as of 06.2020-01.2021
Development tools and solutions
Marketing tools used
Customer about cooperation
We were looking for an agency to work with comprehensively. We started all work from the migration from the previous one environment - Woocommerce, and the decision to switch to Shopify we preceded with consultations and analysis. After all this process we entrusted Brand Active with the marketing of the store - not only activities were very important from our point of view strictly advertising, but most of all building position and reputation of our store on Google. The BA team we work with is not only eCommerce specialists, but also passionate people - connecting them working with our efforts, the store records steady growth.
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