PRIVACY POLICY

Contents:
§ 1 General provisions
§ 2 Personal Data Administrator
§ 3 Contact details
§ 4 Principles of personal data processing
§ 5 Purposes and legal grounds for the processing of personal data
§ 6 Personal data storage period
§ 7 Categories of personal data
§ 8 Cookies
§ 9 Data sharing
§ 10 Customers' rights

§ 1 General provisions

1. Privacy policy, defining the rules and protecting personal data of customers from the website available at brandactive.pl (hereinafter referred to as the "Website").
2. The privacy policy fulfills the information obligation incumbent on the Administrator in accordance with art. 13 of the amendment of the Parliament and of the Council (EU) 2016/679 of 27 April 2016 on the protection of personal data on the protection of personal data (hereinafter referred to as "GDPR").

§ 2 Personal Data Administrator

The administrator of Personal Data of the Customers of the Website is Brand Active Sp. z o.o. with headquarters in Rzeszów, ul. Jana i Jędrzeja Śniadeckich 20C / 3, 35-006 Rzeszów, entered into the Register of Entrepreneurs in the District Court in Rzeszów, 12th Commercial Division of the National Court Register under number 0000617468, with share capital in the amount of PLN 5,000, NIP 8133721435, REGON 364434771 (hereinafter referred to as "Administrator ").

§ 3 Contact details

The Administrator can be contacted via the e-mail address biuro@brandactive.pl or in writing to the following address: ul. Jana i Jędrzeja Śniadeckich 20C / 3, 35-006 Rzeszów

§ 4 Principles of personal data processing

1. The administrator processes the personal data of customers in accordance with the provisions of the GDPR.
2. The administrator uses technical and organizational measures required by the provisions of EU law to ensure the protection of personal data being processed and protection of personal data against unauthorized disclosure, takeover by unauthorized persons, processing in violation of regulations and change, loss or destruction.
3. The Administrator declares that providing the data marked on the Website as required is voluntary, but necessary for the use of functionalities, including the creation and maintenance of the Customer's account and the submission and execution of an order.
4. The Customer may consent to receive commercial information from the Administrator, including via electronic means of communication, and to use telecommunications end devices for marketing purposes. Expressing the above consents is voluntary, it is not a condition for the performance of the order or for keeping the Customer's account on the Website.

§ 5 Purposes and legal grounds for the processing of personal data

1. Customers' personal data will be processed for the following purposes:

  • maintaining the Customer's account on the Website (Article 6 (1) (b) of the GDPR),
  • execution of orders on the Website (Article 6 (1) (b) of the GDPR),
  • direct marketing of own services and products being the Controller's legitimate interest (Article 6 (1) (f) of the GDPR),
  • reply to a message sent via the contact form (Article 6 (1) (a) of the GDPR),
  • implementation of the complaint or withdrawal process (Article 6 (1) (c) of the GDPR),
  • running the newsletter service (Article 6 (1) (a) of the GDPR),
  • analytical research, consisting in particular of examining and analyzing traffic on our website in order to keep statistics, which is the legitimate interest of the Administrator (Article 6 (1) (f) of the GDPR),
  • archival (evidence) in the event of a legal need to prove facts, which is the legitimate interest of the Administrator (Article 6 paragraph 1 point f) of the GDPR) ,,
  • possible determination, investigation or defense against claims that are the implementation of the legitimate interest of the Administrator (Article 6 (1) (f) of the GDPR).

§ 6 Personal data storage period

1. Customer data will be kept for the following period:

  • data regarding the keeping of the Customer's account - for the period of its maintenance on the Website and no longer than until the Customer requests its removal,
  • data related to the execution of orders - for a period of 5 years from the end of the year in which the sale was made, unless their further storage is justified by the period of limitation of claims,
  • data related to the implementation of marketing activities - until the objection is raised,
  • data related to answering the inquiry - until the consent is withdrawn, unless further data storage is justified by the overriding interest of the Administrator, e.g. in the form of defense against possible claims.
  • data related to the complaint or withdrawal process - for a period of 5 years from the end of the year in which the complaint was examined or the contract was withdrawn,
  • running the newsletter service - until you unsubscribe from the newsletter.
  • keeping statistics - until the objection is raised, but no longer than for a period of 26 months from the last activity of the Customer on the website
  • archival purposes - for the period necessary to achieve this goal,
  • establishing, investigating or defending against claims - for the period necessary to achieve this goal.

§ 7 Categories of personal data

1. The administrator collects, processes and stores the following customer data:

  • in connection with setting up a Customer account: e-mail address, name and surname, address, telephone number, and in the case of entrepreneurs also the company name and tax identification number;
  • in connection with placing an order: e-mail address, name and surname, address, telephone number, and in the case of entrepreneurs also the company name and tax identification number;
  • in connection with the newsletter subscription: e-mail address;
  • in connection with sending a message via the contact form: e-mail address and name;

2.When using the Website, the Administrator collects and automatically collects information such as: IP address, request URL, device ID, amount of time spent on individual pages, browser type, browser language, date and time of using the website, screen resolution , operating system type and version, and other such information.

§ 8 Cookies

1. The administrator does not collect any data automatically, except for the data contained in cookies when using the Website.
2. Cookies are IT data, in particular text files, which are stored on the Customer's end device and are intended for the use of the Cookie Service, usually they contain the name of the website they come from, the storage time on the end device and a unique number.
3. Cookies are used for the following purpose:

  • recognition of the device used by the client in order to properly display the page content,
  • creating statistics that help to understand how customers use websites, which allows improving their structure and content,
  • maintaining the Website Customer's session, thanks to which the Customer does not have to re-enter the login and password on each subpage of the Website,
  • adjusting the content and functioning of the Website by matching an anonymous, randomly generated tracking ID, thanks to which it is possible to checking where the customer comes from, which search engine he used, which link he clicked on, what keywords he entered and at what point he stopped using the website,
  • collecting general and anonymous data to carry out advertising campaigns via remarketing lists, allowing the display of advertising content tailored to the client's preferences.

4. Web browsers usually allow cookies to be stored on the Customer's end device by default. Customers can change the settings in this regard. The web browser allows you to delete stored cookies, as well as automatically block them. Detailed information on this can be found in the help or documentation of the web browser.
5. The information collected automatically during the Customer's visit to the Website is analyzed using the Google Analitycs tool provided by Google LLC. Information generated by cookies on the use of the Website (including the IP address) will be transferred and stored by Google on servers in the United States. Detailed rules regarding the privacy policy of Google Analytics (including information on how to block data collection) can be found at: https://www.google.com/analytics.
6. The website uses the Facebook Pixel marketing tool provided by Facebook Inc. Facebook Pixel collects information about the Customer's behavior on the Website and on this basis displays ads on Facebook. The information collected in this way will be transferred and stored by Facebook Inc. on servers in the United States. Detailed rules regarding the privacy policy of Facebook (including information on how to block data collection) can be found at: https://www.facebook.com/privacy/explanation.
7. The website has Google Ads service codes attached, which are used to create remarketing lists in order to match personalized ads in the Google advertising network. Based on cookies and remarketing tags, advertisements are displayed based on the Customer's previous visits to a given website. It is possible to deactivate the display of advertisements in this way at any time using the Ads Preferences Manager https://adssettings.google.com/authenticated

§ 9 Data sharing

1. Customers' personal data may be transferred to entities to which the Administrator entrusts personal data for processing on the basis of contracts and entities authorized to obtain personal data on the basis of legal provisions.
2. In order to implement the contract concluded via the Website and to ensure the proper functioning of the Website, the Administrator provides the personal data of customers, in particular to entities providing services:

  • postage,
  • electronic payments,
  • accounting,
  • hosting,

§ 10 Customers' rights

1. The customer has the right to access his data and the right to request rectification, deletion or limitation of processing. To the extent that the basis for the processing of personal data is the premise of the legitimate interest of the administrator, the Customer has the right to object to the processing of his personal data.
2. To the extent that the basis for processing the Customer's personal data is consent, the Customer has the right to withdraw consent. Withdrawal of consent does not affect the lawfulness of the processing which was carried out on the basis of consent before its withdrawal.
3. To the extent that the Customer's data is processed in order to conclude and perform the Agreement or processed on the basis of consent - the Customer also has the right to transfer personal data, i.e. to receive personal data from the administrator, in a structured, commonly used format suitable for machine readable. The customer may send this data to another data administrator.
4. The customer also has the right to lodge a complaint with the supervisory body dealing with the protection of personal data.

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