The correct transfer of organic traffic from the old system to the new one is one of the most important stages of migration. If we take care of its proper course, we will not be exposed to drops in organic traffic. Before starting the migration of the store, we must consider which elements of the old e-commerce system are most important to us.

2021 is a time of development and many changes for Brand Active. After a year of strategic cooperation, from February as a Shopify & eCommerce agency, we officially came under the wings of the Wroclaw-based Divante company, the leading e-commerce software house in Europe. Divante belongs to the OEX group listed on the stock exchange and holds 70% of Brand Active shares.