2021 is a time of development and many changes for Brand Active. After a year of strategic cooperation, from February as a Shopify & eCommerce agency, we officially came under the wings of the Wroclaw-based Divante company, the leading e-commerce software house in Europe. Divante belongs to the OEX group listed on the stock exchange and holds 70% of Brand Active shares.
Brand Active has been on the market since 2016 and since then we have always focused on the
e-commerce market. We have always regarded this as our greatest advantage. We had a holistic approach to our customers of small and medium-sized online stores. In addition to marketing, at some point we boldly focused on the evolution of e-commerce development, based on e.g. Shoper Premium and Comarch eSklep (Polish platforms). It was a great direction because it gave our clients complementarity. Our and our customers’ ambitions were much greater, so in 2018 we started targeting the company on Shopify. As one of the few agencies in the country, we went in this direction and today we knowin retrospect that it was the best decision. Today our Shopify offer is complemented by, among others e-commerce marketing, UX / UI Design
and implementation of Akeneo PIM systems.
Why Brand Active?
We are an official Shopify Partners company – the most dynamically developing sales platform in the world. We believe in this technology, we promote and successfully implement it in e-commerce businesses. We see the greatest potential in Shopify Plus – an enterprise version for large e-commerce, which grows 30% annually and is a great alternative even to solutions such as Magento 2.
We perceive Shopify as a large ecosystem that offers many sales and marketing opportunities, even demanding large businesses. Our development and marketing departments know Shopify very well and this is our greatest advantage.
Why did Divante choose to work closely with BA?
As a Top of Mind eCommerce Company, we want to offer every leading eCommerce technology. We can see that even large companies choose Shopify Plus due to the quick implementation time and the comprehensive offer – says Marcin Łaskawski, CEO at Divante.
What will cooperation with Divante bring?
Divante is an expert in creating top-class eCommerce solutions and products for global B2C and B2B companies. The company from Wroclaw currently employs over 250 people. Since 2008, they have been supporting partners in the creation of ground-breaking concepts and their implementation based on the latest technologies. He has completed projects for industry leaders such as Bosch, SAP, Continental and 3M, as well as other global companies that treat technology as a key element of future development.
Divante is a leading e-commerce software house in Europe and a model for many technological companies, which is why we are very satisfied that we are under their wings. We focus on Shopify Plus and we will continue to develop the team in this direction. We also plan to develop Shopify projects based on Vue Storefront. We are planning further e-commerce implementations in Poland and a bolder expansion into foreign markets – cooperation with Divante will help us a lot in this. The cooperation will allow for the joint development of new technologies, combining competences and entering new market segments with advanced e-commerce technology – says Marcin Rudzik, CEO at Brand Active
Combining the forces of Brand Active and Divante is a huge success, a response to the constantly growing needs of customers and a step towards new development paths, primarily expansion into new markets.