e-commerce

The growing popularity of online shopping and the rapid development of the e-commerce segment have changed the requirements of consumers, who have become increasingly aware customers. Such a trend requires online stores to provide increasingly original and personalized shopping experiences.

One of the challenges facing store owners has been and continues to be finding a solution that can serve both B2C (Business-to-Consumer) and B2B (Business-to-Business) activities simultaneously. Shopify is an example of a solution that pays special attention to creating optimal conditions for B2B businesses.

Choosing the right e-commerce platform is a challenge faced by any company planning to start selling online. Making the right decision is not easy, due to the many solutions available on the market. Which ones are worth paying special attention to?

Recently, we have had a tremendous increase in new e-commerce opportunities, which allows us to operate without borders. Shopify itself works nonstop to improve and create amazing solutions for online stores. Recently, Shopify Unite 2021 took place, during which new explosive products were unveiled: Online Store 2.0, Metafields and others. The event combined a lot of information, a fresh approach and a whole lot of great proposals directing you to a simpler way to make your dreams come true in the context of the store and its functionality.

In the following article, we will focus on discussing the different capabilities of Shopify depending on the package and present which license depending on the stage of development of the eCommerce business is optimal for the customer.

2021 is a time of development and many changes for Brand Active. After a year of strategic cooperation, from February as a Shopify & eCommerce agency, we officially came under the wings of the Wroclaw-based Divante company, the leading e-commerce software house in Europe. Divante belongs to the OEX group listed on the stock exchange and holds 70% of Brand Active shares.

Companies around the world are often choosing Shopify Plus. Recently, during the pandemic, Shopify Plus has gained a lot of popularity. The premium solution from the Canadian company is most often compared to Magento 2, but recently Shopify Plus is statistically ahead of all Magento versions in quantity of installation.

Do you have your own business on the Internet, but you only reach Polish clients?  

Thanks to increasing globalization, you can you can also expand your activities to foreign markets. The first step to do this action, will be to translate an online store you already own. However, how to do it correctly? What should be remembered in order not to overpay on the one hand, and on the other to ensure the highest possible effectiveness of such action? We dispel your doubts! 

Shopify Plus and Magento 2 Commerce are currently the two undisputed leaders of the e-commerce market worldwide. What are the differences, what possibilities they offer, for whom they are intended, what are the costs of implementation and maintenance – these and other aspects of comparison of these e-commerce systems I will try to present in the following article.

In the Shopify platform you can build applications using different programming languages, today we will describe how to build an application using the popular PHP language. Currently, according to “PopularitY of Programming Language Index” it is in the top 5 most popular programming languages.