Customer experience is more important today than ever. Customer Experience, which we also find under the name CX, is the result of all user/customer interactions – from noticing an advertising message, through the purchasing process itself, to the sale. Every move a brand makes should be carefully thought out if it cares about a given image. Details influence customer perception and their decision to buy again. How to realistically influence CX? What to do to make the customer not only satisfied, but also loyal? The answer to these questions is Customer Experience Management.Read more
The number of inquiries in the search engine Google compared with previous years grew rapidly. Between shouts stay home and stay safe many consumers limited risk of shopping in markets to be safer – they choose online shopping. Many of them inserted it into their everyday routine. A return to longed-for by everyone normalities has not to be a return to full-time shopping in brick and mortar shops.Read more
POS (point of sale) is a system and tool aimed at supporting sales by creating new product distribution channels.
Shopify as a sales ecosystem is not only focused on strictly e-commerce, but also enters the retail sphere.
If you run an online store, you have come to the right place. I will recommend several practical Shopify applications for product feed management, which will save you time and reduce the risk of misconfiguration. Both free and paid applications with different levels of sophistication and functionality will appear in the list.Read more
Do you sell through WooCommerce and feel overwhelmed by your server maintenance, updates, support? In the following article I will present the possibilities of migrating your store to the fastest growing SaaS platform in the world – Shopify.Read more
W e-commerce wyróżniamy obecnie 2 narzędzia, z których sklepy czerpią największe korzyści – zwiększenie sprzedaży. Są nimi Google Ads i Facebook Ads. Wbrew pozorom, oba narzędzia przyciągają nieco inne audytorium. Mianowcie, Google Ads gromadzi wokół siebie tych, którzy wiedzą już czego konkretnie szukają. Z kolei Facebook Ads jest doskonałym narzędziem do tworzenia publiki, która jest najbardziej zainteresowana ofertą sklepu i skłonna do zakupu. Sukces tkwi w tym, by niskim kosztem zyskać stały ruch zainteresowanych i przekłuwać ich w stałych klientów. Jak tego dokonać?Read more
E-commerce KPIs allow you to measure the company’s efficiency and the effectiveness of its activities. Thanks to correctly selected indicators, the company can set the right direction of development and define the most important sales channels. The key is to choose indicators that are easy to implement, well-formulated and defined.Read more