Shopify

Shopify has released a comprehensive report considering the trends for 2022, which are dominated by building long-term relationships with customers.

Brand Active has started cooperation with one of the key Polish premium fashion brands – Bizuu. Our team was responsible for the migration process to the Shopify Plus platform.

Recently, we have had a tremendous increase in new e-commerce opportunities, which allows us to operate without borders. Shopify itself works nonstop to improve and create amazing solutions for online stores. Recently, Shopify Unite 2021 took place, during which new explosive products were unveiled: Online Store 2.0, Metafields and others. The event combined a lot of information, a fresh approach and a whole lot of great proposals directing you to a simpler way to make your dreams come true in the context of the store and its functionality.

In the following article, we will focus on discussing the different capabilities of Shopify depending on the package and present which license depending on the stage of development of the eCommerce business is optimal for the customer.

Shopify Scripts is a snippet-based application that allows you to create custom solutions in your Shopify Plus store. Check her possibilities

The number of inquiries in the search engine Google compared with previous years grew rapidly. Between shouts stay home and stay safe many consumers limited risk of shopping in markets to be safer – they choose online shopping. Many of them inserted it into their everyday routine. A return to longed-for by everyone normalities has not to be a return to full-time shopping in brick and mortar shops.

According to the latest Shopify report, one of the five global ecommerce trends in 2021 is a record online competition to win the customer. You may think it is nothing new as online brands have always competed for the customer. The past year of the pandemic, however, has taken ecommerce sales to an all-time high, thus fuelling competition and driving up customer acquisition costs. Customer experience is the top differentiator in this online race and one thing you can do to capitalize on the eCommerce boom is to optimise for mobile and convert your site to a progressive web app.

The development of the marketplace was included in most of the reports on e-commerce trends in the coming years. Customers more and more often choose marketplaces that focus on a specific area, e.g. a furniture marketplace, a bio-products marketplace, a premium clothing marketplace, etc. We call it multi-vendor. How does it work in short?

The correct transfer of organic traffic from the old system to the new one is one of the most important stages of migration. If we take care of its proper course, we will not be exposed to drops in organic traffic. Before starting the migration of the store, we must consider which elements of the old e-commerce system are most important to us.

Companies around the world are often choosing Shopify Plus. Recently, during the pandemic, Shopify Plus has gained a lot of popularity. The premium solution from the Canadian company is most often compared to Magento 2, but recently Shopify Plus is statistically ahead of all Magento versions in quantity of installation.