Shopify Plus Partner Program benefits – how does it work?

Shopify Plus Partner Program Benefits - How Does It Work?

Shopify offers two types of partner program for companies and agencies that implement online stores on this SaaS engine – Shopify Partners and Shopify Plus Partner Program. In this article, we will talk about the benefits of working with an agency affiliated with the Shopify Plus Partner Program.


What is the Shopify Plus Partnership?


Shopify Plus Partnership is a program created by the e-commerce platform Shopify, aimed at agencies, freelancers, and experts in the e-commerce field. Shopify Plus is an advanced and more sophisticated version of the Shopify platform, designed specifically for large and medium-sized businesses that require scalable e-commerce solutions.

In general, Shopify Plus partnership allows agencies and experts to collaborate closely with clients who want to leverage the advanced features of Shopify Plus to expand their e-commerce on a large scale. Shopify Plus partners have access to special resources, tools, and support, enabling them to offer more comprehensive solutions to their clients.


Shopify Plus Development Partner


Brand Active as a Shopify agency is an official Shopify Plus Partner in Poland. We obtained this title in October 2022, previously belonging to the group of companies associated under the Shopify Partners program for nearly four years.


Shopify Plus Partner Program is dedicated to design agencies, IT, eCommerce, digital agencies, companies specializing in integrations, building applications or dedicated solutions that improve the operation of online stores. A certified Shopify Plus Partner must meet a number of requirements to join this group – first of all, ensure the highest level of services they provide, have certified specialists, undergo Shopify Plus training on individual components, elements of the platform, and have extensive knowledge of Shopify Plus functionality.


Companies that belong to the Shopify Plus Partner Program are characterized by the fact that they provide comprehensive business solutions or specialize in one specific activity. When looking for the right Shopify Plus Partner for your needs, you can count on support in the following areas:


  • UX/UI of the store
  • migrations from various platforms (such as Magento, WooCommerce, PrestaShop, 2ClickShop or IdoSell)
  • programming implementations
  • building dedicated applications (incl
  • creating cross-system integrations
  • digital marketing


Before a given company receives the status of Shopify Plus Partner, it goes through the verification and approval stage. After going through the whole process, a new certified Shopify Plus Partner receives its own dedicated subpage in the catalog – Brand Active also has such a page.


Benefits of participating in the Shopify Plus Partner Program


Brand Active is an official Shopify Plus Partner in Poland, which brings benefits both for us and, above all, for our customers. What does our Shopify Plus partnership mean for the store owners we work with?


Benefits of participating in Shopify Partners:


1) Professional-level e-commerce services
2) Access to priority support
3) Access to Shopify’s tools and resources, including access to apps and extensions
4) Creating projects in test environments (this means saving at the initial stage of design work)
5) Access to a dedicated help center
6) Access to the closed Shopify Plus expert community
7) Access to special programs and promotions
8) Collaboration within the growing Shopify ecosystem
9) Industry meetups and educational conferences


The benefits of participating in the program also include the fact that Brand Active, together with Shopify, has the opportunity to create official events (such as Shopify Meetup, which we organized several times), articles (I encourage you to verify our Shopify blog and Shopify podcast, where we share knowledge and our experience) or substantive ebooks.


How to become a Shopify Plus partner?


To become a Shopify Plus partner, certain criteria and requirements must be met. In this case, the Shopify Plus partnership program is more advanced than the regular Shopify partnership, so additional achievements and commitment are necessary. Here are some of the main criteria to become a Shopify Plus partner:

  • Shopify Experience:
    Documented experience in designing, developing, and managing online stores on the Shopify platform is required. Shopify Plus partners should demonstrate advanced knowledge of the platform’s features and capabilities.


  • Number of Supported Clients:
    Active collaboration with at least 5 clients using the Shopify Plus platform is required. This confirms your experience and ability to work with larger and more demanding clients.


  • Client Successes:
    Shopify Plus partners must demonstrate that their clients have achieved positive results through their support and services on the Shopify Plus platform. This may include increased sales, improved conversions, or increased brand reach.


  • High-Quality Project Portfolio:
    Presenting unique and well-executed projects of online stores on the Shopify Plus platform can significantly increase the chances of being accepted into the program.


  • Additional Skills and Specializations:
    In addition to experience related to the Shopify platform, showcasing additional skills such as knowledge of marketing strategies, SEO, UX/UI design, or integration with other systems is valuable.


  • Shopify Recommendation:
    Sometimes Shopify may proactively offer companies with exceptional achievements and unique projects the opportunity to join the Shopify Plus partner program.


It is worth emphasizing that Shopify Plus partnership is exclusive and requires greater commitment and better achievements than regular Shopify partnership. For many e-commerce agencies and experts, it is a prestigious position that enables collaboration with larger clients and offering more advanced e-commerce services.


Official Shopify Plus Partner in Poland


Brand Active, as the official Shopify Plus Partner in Poland, also has a dedicated supervisor, to whom he can, for example, provide ideas for improvements, Shopify Plus optimizations or consult any topics related to the platform that arise at the stage of sales and later the project itself.


When choosing a partner to implement an online store on the Shopify Plus platform, it is worth being guided by portfolio, experience, but above all, bet on cooperation with an agency that is certified by Shopify Plus – this proves its skills and quality of services.

Zofia Komada
Head of Sales at Brand Active. Associated with the eCommerce industry for 7 years, she advises foreign and Polish clients in the selection of an online store system. She conducts consultations within Shopify Plus, presenting the platform's capabilities, its strengths, competitive advantages, but also limitations. She coordinated implementation and marketing activities, including in the projects Decathlon, La Perla Clinic, Lestello, Manufaktura in Bolesławiec or Viola Hair Extensions.

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