Cloudflight Admin

Customer experience is more important today than ever. Customer Experience, which we also find under the name CX, is the result of all user/customer interactions – from noticing an advertising message, through the purchasing process itself, to the sale. Every move a brand makes should be carefully thought out if it cares about a given image. Details influence customer perception and their decision to buy again. How to realistically influence CX? What to do to make the customer not only satisfied, but also loyal? The answer to these questions is Customer Experience Management.

The eCommerce market is one of the fastest growing commercial sectors in Poland. Limited access to stationary shopping caused by the pandemic has made more and more people like shopping online, and thus – a large number of entrepreneurs decided to move their businesses to the Internet. If you also face such a choice and wonder whether it is worth selling on the Internet and which engine to choose for your store – check out our guide. We discuss the most important differences between popular technologies functioning in eCommerce. We check for whom WooCommerce will work, and who should bet on Shopify.

How important are returns in eCommerce?
The current times of pandemic and consumer habit contribute to more frequent purchase decisions, often misplaced. Increased trust in online stores, new forms of payment, unavailability of malls on Sundays, fear of contagion and many other factors are increasing online sales while increasing returns. 

The growth of the digital information ecosystem is one of the consequences of the intensive development of online stores. Do you run a business that is constantly expanding with new assortments or planning to expand to foreign markets? Think about setting up a product data model that will allow you not only to grow your business, but also to streamline the work of your team, increase conversion and, most importantly, avoid chaos and ensure a positive shopping experience for your future customers. PIM is the solution to help you do just that. We write about how to choose an information management system in this guide, where we present the advantages of Akeneo and Pimcore.

New to SEO for Shopify – the popular Yoast plugin is available on the platform to enhance its content optimization functionality. 

Shopify has released a comprehensive report considering the trends for 2022, which are dominated by building long-term relationships with customers.

Brand Active has started cooperation with one of the key Polish premium fashion brands – Bizuu. Our team was responsible for the migration process to the Shopify Plus platform.

The Brand Active team expands with Tomasz Zwierzchoń who takes up a position of Chief Technology Officer (CTO).

December 17, 2021 Divante – the leading eCommerce software house in Europe, of which Brand Active is a part, has joined forces with Cloudflight, enhancing its eCommerce capabilities and expanding its holistic offering with the expertise of this leading European software development and AI solutions provider.  

Recently, we have had a tremendous increase in new e-commerce opportunities, which allows us to operate without borders. Shopify itself works nonstop to improve and create amazing solutions for online stores. Recently, Shopify Unite 2021 took place, during which new explosive products were unveiled: Online Store 2.0, Metafields and others. The event combined a lot of information, a fresh approach and a whole lot of great proposals directing you to a simpler way to make your dreams come true in the context of the store and its functionality.