Driving online sales is a string of ongoing challenges on many levels. In terms of business, the most important metric to analyze for a store owner is the sales conversion rate of products added to the shopping cart.
A properly designed shopping path creates a positive experience in the customer increasing the chance of successfully completing the transaction and reducing the likelihood of the so-called abandoned cart phenomenon. When running e-commerce on Shopify, we get many opportunities to improve the customer experience, which realistically translate into increased sales. What exactly can we do to effectively optimize conversions? In this article, we will present some of the best solutions using the tools available on Shopify.
Checkout modification
The store checkout page is the most critical place of any e-commerce site. With a Shopify Plus subscription, the user gets the ability to fully customize the look of the checkout and add solutions in it that can increase the value of sales. The functionality in question allows you to install apps from the Shopify App Store to enrich the checkout with:
- adding promotions and cross-sell and up-sell offers
- custom content (additional fields and banners and spaces for communication with the customer – disclaimers, special offer messages, thank you pages, post-purchase surveys)
- implementation of loyalty programs
Checkout optimization applications
Design
Checkout builder is an application used to modify the standard checkout view with a branding editor, upselling widgets and the ability to create advanced rules for displaying dedicated product offers.
PageFly Page Builder is a drag-and-drop web page builder. With its help, you can create eye-catching landing pages that encourage users to perform certain activities. The application is compatible with all templates available in Shopify Theme Store.
Payments
Recharge Subscriptions is an application that allows you to launch a subscription payment model in your store. Integration with Shopify allows you to create personalized payment plans, create special offers when you want to cancel your subscription, and simplify checkout.
Shopify Payments is a dedicated solution to accept payments online. With this function you are automatically set up to accept all major payment methods in your store.
Shopify Marekets is a unified platform for business expansion through retail and B2B. With this solution, businesses can customize everything from their catalog to their store’s theme, currency, and domains—all within a single shop—in order to create customized buyer experiences for each of their markets.
Checkout
One Click Upsell by Zipify is a tool that allows you to upsell products directly at the checkout stage, creating an opportunity to increase the value of the order you are currently fulfilling. By analyzing the purchase history of the store, you can create personalized special offers for customers, which can realistically translate into improved conversions.
Product management
Shopify Flow is a dedicated application for Shopify users, allowing you to automate processes in your store. With its help, you can simplify logistics processes (ordering goods, replenishing stock), as well as marketing and operational processes – thanks to integration with various tools like Trello, Asana, Slack, Google Sheets or Klaviyo.
Send Owl is an application that optimizes sales of digital products, such as e-books, games, music or online courses. With its help, the customer receives the product to the indicated email address directly after the purchase.
Marketing
Yotpo: Loyalty & Rewards is an application that allows you to create and implement loyalty programs directly in your store. With this tool you can create a graded loyalty mechanism segmenting rewards for customers based on points earned or money previously spent. The funds accumulated in the program can be used directly in the checkout.
Klaviyo: Email Marketing & SMS is a tool that supports the automation of marketing activities by creating personalized mailing and SMS campaigns. The app allows you to use data previously collected in Shopify, as well as from other sources – other apps, discount coupons, tags, or activity history on the store’s website. In this way, Klaviyo provides the opportunity to fully profile the customer in terms of marketing communications.
Google Shopping allows you to display your store products in search results and Google’s partner network. Automatic transfer of product data to the Merchant Center increases the effectiveness of marketing activities, contributing to sales growth.
SEO Manager is an application that allows you to improve the visibility of your stores in search results. Conducting an analysis of keywords, links and page content will optimize the effectiveness of SEO activities. The tool also has a built-in system of suggestions for changes and an analytics panel.
Judge.me Product Reviews is a tool for managing customer reviews directly on the store’s website. Automatic sending of requests for reviews after the purchase is completed influences the effective collection of feedback. The application is also distinguished by the ability to integrate with Google Shopping, which allows you to increase trust with potential buyers by sharing product reviews publicly.
Trust Me ‑ Trust Badges & Icon is a Shopify app that allows you to easily create and display trust badges and payment badges on your store. With just one click, you can choose the badges that fit your needs and customize their style and placement.
Data management
Matrixify is a tool for importing and exporting data directly from a Shopify store. It allows you to work on a large number of parameters, supporting excel, CSV and XML file formats. It facilitates work requiring data migration between different systems and improves management of a large number of products.
Summary
Conversion optimization is a complex process that needs to be taken care of on many levels. Modification of the store with applications affecting page design, content of checkout fields, pricing strategy, automation of marketing processes can bring satisfactory results in a short time. The synergy of actions of the applied tools will allow you to increase the efficiency of the purchase path and create a positive experience with the customer, which will positively translate into increased customer loyalty and in the long run – into increased revenues. If you are looking for an e-commerce platform that will provide you with effective online sales – we invite you to consult a Brand Active specialist.
