Brand Active has started cooperation with one of the key Polish premium fashion brands – Bizuu. Our team was responsible for the migration process to the Shopify Plus platform.

The Brand Active team expands with Tomasz Zwierzchoń who takes up a position of Chief Technology Officer (CTO).

December 17, 2021 Divante – the leading eCommerce software house in Europe, of which Brand Active is a part, has joined forces with Cloudflight, enhancing its eCommerce capabilities and expanding its holistic offering with the expertise of this leading European software development and AI solutions provider.  

Recently, we have had a tremendous increase in new e-commerce opportunities, which allows us to operate without borders. Shopify itself works nonstop to improve and create amazing solutions for online stores. Recently, Shopify Unite 2021 took place, during which new explosive products were unveiled: Online Store 2.0, Metafields and others. The event combined a lot of information, a fresh approach and a whole lot of great proposals directing you to a simpler way to make your dreams come true in the context of the store and its functionality.

In the following article, we will focus on discussing the different capabilities of Shopify depending on the package and present which license depending on the stage of development of the eCommerce business is optimal for the customer.

20th edition of e-Commerce Fair took place on October 20th. During this year’s event we once again appeared as exhibitors, presenting, among others, capabilities of Shopify and Shopify Plus platform. 

The 20th edition of eCommerce Warsaw Expo will take place on October 20th. This is the largest industry event in Central Europe, where we will once again participate as exhibitors presenting, among others, the capabilities of the Shopify sales platform, of which we are an official partner.

Shopify Scripts is a snippet-based application that allows you to create custom solutions in your Shopify Plus store. Check her possibilities

How PIM Akeneo can help you avoid product information chaos and, on the other hand, providing many useful functions for e-commerce – CHECK

We were named to Clutchs annual list of the top 100 IT firms in Poland. Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.

The number of inquiries in the search engine Google compared with previous years grew rapidly. Between shouts stay home and stay safe many consumers limited risk of shopping in markets to be safer – they choose online shopping. Many of them inserted it into their everyday routine. A return to longed-for by everyone normalities has not to be a return to full-time shopping in brick and mortar shops.

According to the latest Shopify report, one of the five global ecommerce trends in 2021 is a record online competition to win the customer. You may think it is nothing new as online brands have always competed for the customer. The past year of the pandemic, however, has taken ecommerce sales to an all-time high, thus fuelling competition and driving up customer acquisition costs. Customer experience is the top differentiator in this online race and one thing you can do to capitalize on the eCommerce boom is to optimise for mobile and convert your site to a progressive web app.

The development of the marketplace was included in most of the reports on e-commerce trends in the coming years. Customers more and more often choose marketplaces that focus on a specific area, e.g. a furniture marketplace, a bio-products marketplace, a premium clothing marketplace, etc. We call it multi-vendor. How does it work in short?