News & Tips Brand Active
News & Tips


Shopify POS – sell more than just online
POS (point of sale) is a system and tool aimed at supporting sales by creating new product distribution channels.
Shopify as a sales ecosystem is not only focused on strictly e-commerce, but also enters the retail sphere.



Shopify REST API vs GraphQl
Shopify allows us to use GraphQL and REST API, which allows us to communicate with the back end of the store from the perspective of the code on the front. In the past REST has been a generally accepted standard in the design and development of APIs, but for a few years GraphQL has been gaining popularity and gaining more and more fans.



Shopify storefront signage – support your online business
The current situation related to the COVID-19 pandemic has caused Shopify creators and developers to constantly look for ways to promote online stores. To meet the needs of stationary store owners, they have created a free module that allows you to generate a QR code redirecting to the website of the online store. In practice, the information with the code is to encourage people visiting stationary stores to shop online and inform them about the possibility of doing so.



Shopify Marketing Apps – Product Feed
If you run an online store, you have come to the right place. I will recommend several practical Shopify applications for product feed management, which will save you time and reduce the risk of misconfiguration. Both free and paid applications with different levels of sophistication and functionality will appear in the list.



Migration from WooCommerce to Shopify
Do you sell through WooCommerce and feel overwhelmed by your server maintenance, updates, support? In the following article I will present the possibilities of migrating your store to the fastest growing SaaS platform in the world – Shopify.



Ceneo (feed) – Application for Shopify store
If you run your own online sales on the Polish market based on the Shopify platform, you certainly want to get traffic from the largest price comparison engine, Ceneo. Now, thanks to the Shopify Ceneo (feed) application, you can quickly and easily transfer your offer to Ceneo.



We have started Facebook Blueprint certification
The Brand Active team has obtained the Facebook Blueprint certificate confirming knowledge and skills in the field of digital marketing.



Quarterly meeting at Brand Active
Another quarterly meeting took place on July 15. This time, due to the almost 20-person team, the meeting was organized at the B&B Hotel in Rzeszów.



Shopify payments – sales in many currencies
Thanks to Shopify Payments you can sell and accept payments in many currencies. Currently, Shopify Payments supports 85 currencies – including PLN. Having a Shopify online store, you can use this solution.



Barcamp for Brand Active managers
Every day we hear a lot about the values that come with training, workshops and improving our competences. We are also aware that nowadays the work-life balance principle should be superior, because only the golden optimum can make us efficient and motivated. During..



$ 340 million for Google Ads advertising for small and medium-sized businesses
As part of the action against the coronavirus, Google will donate a total of 340 million USD to all small and medium-sized companies that have actively used their Google Ads account over the past year. With additional funds for campaigns in Google, companies will be able to reduce the cost of maintaining contact with customers.



We have started certification at Shopify
As a Partner Shopify, we are constantly developing our skills, an example is obtaining Partner Academy certificates. We have got four of them since March.



Full Mobile First Index. From September 2020 only mobile sites
Google wystosowało oświadczenie, które dotyczy nowych zasad indeksowania stron. Jak wynika z danych Google – 70% stron nadaje się idealnie do indeksowania na urządzeniach mobilnych. Podanie konkretnej daty wprowadzenia zmian indeksowania ma zmotywować tych, którzy do tej pory nie zdecydowali się na dostosowanie strony do

