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The concept of API in eCommerce systems is a very important case. Thanks to such interfaces, various external systems can communicate with each other. In a world where the ecosystem of an eCommerce store is not limited to the point of sale itself, it is worth looking at how such an API works.

Avalara AvaTax is a cloud-based solution that provides tax compliance and further automates the complexities of managing sales taxes, VAT, GST, and customs when the store owner sells worldwide.

Shopify offers multiple ways to get support, that you’re likely to interact with over the course of building your e commerce business. Sometimes it can be confusing who to contact for advice or assistance, therefore in this article are presented all of them.

Shopify is a thriving eCommerce platform that has a larger following every year. What’s behind the success of this SaaS solution and what opportunities does it offer to store owners, development teams and marketers alike? Read the opinions of users and experts.

Agile is a term that is growing in popularity every year. Why? It is clear that flexible management and its positive effects are desired by a growing number of executives, not just in the IT industry. What is the Agile methodology and where did it come from? What are the benefits of its use? Does Agile really guarantee success?

Customer experience is more important today than ever. Customer Experience, which we also find under the name CX, is the result of all user/customer interactions – from noticing an advertising message, through the purchasing process itself, to the sale. Every move a brand makes should be carefully thought out if it cares about a given image. Details influence customer perception and their decision to buy again. How to realistically influence CX? What to do to make the customer not only satisfied, but also loyal? The answer to these questions is Customer Experience Management.

The eCommerce market is one of the fastest growing commercial sectors in Poland. Limited access to stationary shopping caused by the pandemic has made more and more people like shopping online, and thus – a large number of entrepreneurs decided to move their businesses to the Internet. If you also face such a choice and wonder whether it is worth selling on the Internet and which engine to choose for your store – check out our guide. We discuss the most important differences between popular technologies functioning in eCommerce. We check for whom WooCommerce will work, and who should bet on Shopify.

How important are returns in eCommerce?
The current times of pandemic and consumer habit contribute to more frequent purchase decisions, often misplaced. Increased trust in online stores, new forms of payment, unavailability of malls on Sundays, fear of contagion and many other factors are increasing online sales while increasing returns. 

The growth of the digital information ecosystem is one of the consequences of the intensive development of online stores. Do you run a business that is constantly expanding with new assortments or planning to expand to foreign markets? Think about setting up a product data model that will allow you not only to grow your business, but also to streamline the work of your team, increase conversion and, most importantly, avoid chaos and ensure a positive shopping experience for your future customers. PIM is the solution to help you do just that. We write about how to choose an information management system in this guide, where we present the advantages of Akeneo and Pimcore.

New to SEO for Shopify – the popular Yoast plugin is available on the platform to enhance its content optimization functionality. 

Shopify has released a comprehensive report considering the trends for 2022, which are dominated by building long-term relationships with customers.

Brand Active has started cooperation with one of the key Polish premium fashion brands – Bizuu. Our team was responsible for the migration process to the Shopify Plus platform.