PWA

According to the latest Shopify report, one of the five global ecommerce trends in 2021 is a record online competition to win the customer. You may think it is nothing new as online brands have always competed for the customer. The past year of the pandemic, however, has taken ecommerce sales to an all-time high, thus fuelling competition and driving up customer acquisition costs. Customer experience is the top differentiator in this online race and one thing you can do to capitalize on the eCommerce boom is to optimise for mobile and convert your site to a progressive web app.

The development of the marketplace was included in most of the reports on e-commerce trends in the coming years. Customers more and more often choose marketplaces that focus on a specific area, e.g. a furniture marketplace, a bio-products marketplace, a premium clothing marketplace, etc. We call it multi-vendor. How does it work in short?