Systemization of product information - how PIM class system can help you
PIM is a way to manage product information that allows efficient creation and dissemination of information across various channels. On the pages of our ebook we explain what are the characteristics of PIM systems, to whom they are dedicated and what benefits they bring to eCommerce. We also introduce the issue of PIM in B2B and omnichannel, presenting examples of brands based on this solution.
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About the ebook
More than 30 pages of expert insights into the advantages and limitations of PIM Akeneo
About PIM
PIM - Product Information Management significantly facilitates the free and, above all, efficient management of all product inventory and storage in one place. Implementation of PIM system directly influences the streamlining of work, shorter Time to Market, possibility of increasing the assortment and obtaining the long tail effect, or maintaining data integrity in each channel of publication. It is also a guarantee of greater control of published content, lower costs associated, for example, with the stage of introducing information and more valuable content that affects the acceleration of the customer decision-making process, and thus a higher conversion rate.
Authors
Piotr Znamirowski Head Of Business Analysis
For many years, he has been involved in consulting and supervising implementations and integrations in the field of e-commerce. He is constantly looking for ways to optimise and automate IT processes. Through close contact with developers, customers and their projects, he optimises and develops their ecommerce systems. He is currently responsible for conducting pre-implementation analyses and constructing the architecture of future ecommerce systems.
Paweł Horodecki Head of Operations | Sales
He is specialised in planning long-term client relationships and helps to achieve the goals set in projects. On a daily basis, he ensures the quality of customer service and the selection of the best solutions with a view to the success of the client and the project.
Agnieszka Waliłko Content Specialist
For years, she has been involved in social media and copywriting. She prepares articles, product and category descriptions for clients, edits texts. She's responsible for content in social media channels and Brand Active's internal marketing.
Zofia Komada Head of Sales
Associated with the ecommerce industry for several years, she advises foreign and Polish clients in the selection of an online shop system. She conducts consultations on Shopify Plus and Shopify, presenting the possibilities of the platform, their strong points, competitive advantages, but also limitations. She has coordinated implementation and marketing activities for Decathon, Klinika La Perla, Lestello, Manufaktura in Bolesławiec and Viola Hair Extensions.
