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SEO Case Study

SEO in Brand Active

The first stage - SEO Audit

SEO Audit is the first stage of positioning in Brand Active. The analysis is conducted taking into consideration mainly the following elements:

Scope of SEO audit for online stores	Individual elements of SEO analysis of online stores
Content	content of the main page category sub-pages content product page content Hx headings duplication of content (internal and external) thin content risk of cannibalization image files
Titles and meta data	meta title meta description
Structure of the service	navigation internal linking
Indexing and communication with robots	domain variants address validation indexing statistics redirections site map parameters in URL
Brand in search results	visibility on branded phrases mastery of top 10 lack of negative feedback
Security	properly implemented SSL exclusion of infected sites
Mobile version	adaptation of the website for use on mobile devices
Page load speed	graphics compression HTML, CSS, JS compression use of cache
UX elements	improve site usability

II stage - SEO optimization

SEO optimization is the second stage of positioning in Brand Active. It consists of introducing changes that we ordered a month earlier - in an SEO audit.

Stage III - Positioning by subscription

The last - third - stage is carried out by us on a monthly basis within the subscription. It started in the third month of our activities. Below we explain what exactly the subscription positioning consisted of:

Developing a linking strategy and acquiring effective links

In this part of activities we determine link sources and places of their purchase, we consult media quotas with the client, we order and acquire links, and we prepare a report on acquired links.
Editing of SEO texts

We use the work of a Copywriter. This time is usually spent on creating high quality category descriptions and articles for the internal blog.
Current statistics analysis

Analysis of statistics such as page visibility, phrase positions and traffic. We also track messages and possible errors in Google Search Console tool.
SEO consulting

Ongoing service optimization and suggestions for additional changes and expansion of the site with new elements.
Reports presenting the effects of positioning

Every month we send a clear and readable report presenting the results of our work.

Positioning goals

Increasing the visibility of key phrases

improving positions for phrases with the greatest potential

increase in traffic to the website

increase in the number of transactions and revenue

The effects of our work - the last six months

Positioning for the food industry

What we did:

SEO audit

SEO optimization

domain migration

content marketing: 104 500 characters of onsite texts (3 category descriptions, 8 product descriptions, 15 blog articles)

link building

SEO effects SEO onsite + SEO offsite

268 %

Increase in organic traffic

159 %

Increase in purchase value

310 %

Increase in phrases in top 10
search results

*Comparison from 01.07-31.12.20 with the previous year

Data from Google Analytics Organic Search

Improved visibility of key phrases

December 2020

TOP 3 keywords: 139

TOP 10 keywords: 425

TOP 50 keywords: 2367

December 2019

TOP 3 keywords: 31

TOP 10 keywords: 137

TOP 50 keywords: 1006

Comparison of clicks and impressions - 3 months year to year

Google Search Console data

Positioning for the medical industry