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Case Study Ruch SA

About RUCH S.A.

About the brand

Currently, RUCH S.A. is a modern company with a tradition, which has existed on the Polish market for 100 years. Since the beginning of its existence, the company has specialized in press distribution, becoming one of the largest distributors in Poland. Currently, it offers about 3750 press titles, books, multimedia, toys, occasional and collector's gadgets. The MOVEMENT fleet covers over 300 thousand kilometers every day, regularly delivering press to over 15 000 points located throughout the country, which allows us to offer our customers solutions ensuring punctuality and high quality of services. Now, after less than 100 years, the first Internet kiosk has been created, inspired by the needs of those customers whose access to press, books and multimedia offered in stationary kiosks is difficult. Today, RUCH S.A. is a thriving company in the e-commerce sector, offering, among others, the Paczka w RUCHu service. In RUCH e-shops you can buy books, magazines or order a subscription, and on the blog readwruchu.pl you can read reviews and guides.

Ruch SA firma
Target

Flexible approach

Flexible approach For RUCH SA we carry out projects in the field of content marketing, social media, PPC and e-commerce support. Cooperation with such a large client is quite a challenge, but thanks to a flexible approach and a team that is not afraid of any challenges, we efficiently carry out the tasks entrusted to us. The client knows that he can rely on us, and we derive great satisfaction from this cooperation.

Maciek Wojciechowski E-commerce Manager

Maciek Wojciechowski E-commerce Manager
Audit objectives

Objectives of cooperation

GRAPHIC SUPPORT FOR ONLINE STORES
MAINTAINING AND PROMOTING A BLOG
ATTRACTING AND INVOLVING FANS IN SOCIAL MEDIA
MONITORING OF INTERNET MENTIONS

Effects of over six months of cooperation (May 2018 - November 2018)

wynik

56 %

Increasing the viral coverage

wynik

257 %

Increase of users on the blog

wynik

84 %

Increase in transactions with Social Media

wynik

63 %

Increase blog entries from organic results

Client about cooperation

Choosing Brand Active was a good decision

We were looking for an Agency that would meet the tasks of supporting two e-commerce. subscription.ruch.com.pl, which is the only platform in Poland to offer a press order with cyclical delivery from many different publishers over the Internet, with free delivery to RUCH SA stationary points. It has been operating on the market since 2014 and is a specific and very demanding product. Brand Active also supports a young project kiosk.ruch.com.pl, which is one of the few Internet kiosks on the Polish market, and in cooperation with Paczka in RUCH the delivery to a selected point costs only 1 PLN. Thanks to the activities of Brand Active, both projects have gained freshness and new expression. Their character was outlined and the emphasis was put on optimizing conversion. After less than a year of cooperation, we can say for sure that choosing Brand Active was a good decision. The agency always tries to meet the needs of the company, reacts quickly to changes in the environment, not only on the market but also within the organization. At Brand Active we particularly value accuracy, attention to detail and constant contact. I am happy to work with people full of passion and commitment.

Natalia Rosłoń, E-commerce Team Coordinator

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