Case Study BioBabalscy
BioBabalscy - implementation of an online store
BioBabalski is an organic farm and pasta factory run since 1986 by Mr. and Mrs. Aleksandra and Mr. Mieczysław Babalski in Kujawsko-Pomorskie Province. BioBabalscy is the first producer and organic farm in Poland. They still find primitive species of cereals, which were cultivated before our era and are rich in values that are very important today for conscious buyers. The factory processes cereal products from organic farming. The production of the farm is mainly old species of grain: spelt wheat, flat wheat, self-propelled wheat. From this, organic products are produced, which are sold, among others, through an online channel in an online store. These are: pasta, flour, cereal, groats and spelt coffee. The annual production of BioBabalscy about 350 tons of grain purchased from certified organic farms. BioBabalscy regularly wins national ecological competitions. They are visited by journalists such as Dzień Dobry TVN and well-known cooks such as Karol Okrasa.
Small steps
In June 2017 we came across a store with Biobabalscy products. The product and the business we were running were very interested in. After getting acquainted with the idea of the Babalscy family, we knew that we wanted to work together. We were aware that a lot of work awaited us. In small steps, starting from the refreshment of the look of the online store, we were striving for the ideal and we are constantly doing it. Thanks to the synergy of SEO, PPC, e-mail marketing and providing good quality content, we have been experiencing constant growth. Mr. and Mrs. and Mrs. Babalski trusted us, and we knew that we could not let them down. We are constantly setting new goals for ourselves, successively achieving them.
The effect of 3 years of cooperation (July 2017 - July 2020)
7,5 %
Conversion rate
936 %
Increase in transactions
1 300 %
ROAS
1 540 %
User growth
Effects of running Social Media
1 700 %
Facebook page coverage
1 800 %
Instagram reach
237 %
Paid coverage
The effects of running Google Ads campaigns
5 %
Conversion rate
3,8 %
COS (Cos Of Sale)
2 615 %
ROAS
1 470 %
User growth
Design and implementation
Wireframing
Design desktop
Design mobile
Applied solutions and tools
Brand Active are people with passion
Brand Active offered me cooperation and after a short period of great service I found it worthwhile to stay with Brand Active for longer. Thanks to Brand Active service a lot has changed in our online store. The whole look and functionality of the store. Thanks to the service the store has become a modern and interesting place to buy our products. The Brand Active team is open to any changes and reacts immediately to them by finding a specific solution on a given topic. They do not impose their ideas and accept others, thanks to which cooperation with them is pure pleasure and full professionalism. I would recommend them to everyone, recommending them as a trustworthy company with professionals who do a great job! Brand Active are people with passion and great commitment to what they do is a team that will take your company to the heights of the market.
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