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Case Study BioBabalscy

About Biobabalscy

BioBabalscy - implementation of an online store

BioBabalski is an organic farm and pasta factory run since 1986 by Mr. and Mrs. Aleksandra and Mr. Mieczysław Babalski in Kujawsko-Pomorskie Province. BioBabalscy is the first producer and organic farm in Poland. They still find primitive species of cereals, which were cultivated before our era and are rich in values that are very important today for conscious buyers. The factory processes cereal products from organic farming. The production of the farm is mainly old species of grain: spelt wheat, flat wheat, self-propelled wheat. From this, organic products are produced, which are sold, among others, through an online channel in an online store. These are: pasta, flour, cereal, groats and spelt coffee. The annual production of BioBabalscy about 350 tons of grain purchased from certified organic farms. BioBabalscy regularly wins national ecological competitions. They are visited by journalists such as Dzień Dobry TVN and well-known cooks such as Karol Okrasa.

Target

Small steps

In June 2017 we came across a store with Biobabalscy products. The product and the business we were running were very interested in. After getting acquainted with the idea of the Babalscy family, we knew that we wanted to work together. We were aware that a lot of work awaited us. In small steps, starting from the refreshment of the look of the online store, we were striving for the ideal and we are constantly doing it. Thanks to the synergy of SEO, PPC, e-mail marketing and providing good quality content, we have been experiencing constant growth. Mr. and Mrs. and Mrs. Babalski trusted us, and we knew that we could not let them down. We are constantly setting new goals for ourselves, successively achieving them.

Paweł Horodecki e-commerce Manager - Brand Active

Paweł Horodecki eCommerce Manager - Brand Active

Target

REFRESHING THE ESHOP AND THE COMPANY WEBSITE

INTRODUCTION OF A NEW PRICING POLICY

LAUNCHING THE RECOMMENDATION PROGRAM

DEVELOPING E-COMMERCE STRATEGY

GADGETS AND ORDER ACCESSORIES

WINNING CUSTOMERS THROUGH EDUCATION

OBTAINING ORDERS FROM FACEBOOK

OBTAINING ORDERS FROM GOOGLE CHANNELS

LAUNCHING EMAIL MARKETING CAMPAIGN

ATTRACTING AND INVOLVING FANS IN SOCIAL MEDIA

INCREASE THE VISIBILITY OF PHRASES ON GOOGLE

MONITORING OF INTERNET MENTIONS

The effect of 3 years of cooperation (July 2017 - July 2020)

Score

7,5 %

Conversion rate

Score

936 %

Increase in transactions

Score

1 300 %

ROAS

Score

1 540 %

User growth

Effects of running Social Media

Score

1 700 %

Facebook page coverage

Score

1 800 %

Instagram reach

Score

237 %

Paid coverage

The effects of running Google Ads campaigns

Score

5 %

Conversion rate

Score

3,8 %

COS (Cos Of Sale)

Score

2 615 %

ROAS

Score

1 470 %

User growth

Design and implementation

BioBabalscy  Design and implementation

Wireframing

Wireframing
Wireframing

Design desktop

BioBabalscy design dektop mobile

Design mobile

BioBabalscy design mobile desktop

Applied solutions and tools

Ecommerce Shoper
Facebook ads
Google ads
Get response
Brand 24
Refericon
SeoStation
Zaufane opinie ceneo
Ceneo
Facebook
Google search console
wordpress

Brand Active are people with passion

Brand Active offered me cooperation and after a short period of great service I found it worthwhile to stay with Brand Active for longer. Thanks to Brand Active service a lot has changed in our online store. The whole look and functionality of the store. Thanks to the service the store has become a modern and interesting place to buy our products. The Brand Active team is open to any changes and reacts immediately to them by finding a specific solution on a given topic. They do not impose their ideas and accept others, thanks to which cooperation with them is pure pleasure and full professionalism. I would recommend them to everyone, recommending them as a trustworthy company with professionals who do a great job! Brand Active are people with passion and great commitment to what they do is a team that will take your company to the heights of the market.

Filip Babalski, Manager - BioBabalscy

Biobabalscy

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