In the field of iGaming, the main emphasis is placed on attracting and retaining users on online casino and betting sites. This form of marketing allows you to bypass your competitors as quickly as possible and break into the leaders. Every year, more gambling companies appear on the market, so you need to look for new ways to influence potential customers.
Intra-platform marketing
The method is based on the use of your website. This is direct advertising designed for players who have visited your casino or bookmaker’s office at least once. The main goals of in-platform marketing:
- to interest,
- retain,
- increase customer spending.
All this is done by those tools that can be implemented in gambling conditions at the site. Each company has its tricks that it tries to use. The most popular marketing tools are:
- Customized promotions.
- Sending out messages for VIP or loyalty programs.
- Elements of gamification.
However, providing abundant entertainment is the most effective way to keep site visitors returning. That’s why online casino catalogues have hundreds or even thousands of games. Some of them play jazz and other music that creates the right mood. Some of the game genres become real hits, and their number can be attributed to a variety of arcades.
According to statistics, the most popular today is Plinko. This game of chance has simple rules and is convenient for beginners. But it is played and experienced players. Especially since you can find Plinko quickly and easily. To do this, just open one of the thematic information sites. The first place of the search engine is https://www.playplinko.org, where information about casinos with Plinko is collected. After selecting a casino, you must register and replenish the account. After that, it remains to choose a game and run it in a paid or free version.
Affiliate marketing
One of the best marketing strategies that has gained traction in the last five years is partnering with influencers, bloggers, actors, and musicians. They are offered to promote the brand of an online casino or bookmaker in exchange for one-time payments or a percentage of the money that customers will contribute through referral links. Promotion takes place in the form of direct advertising, as well as on streams, with the participation of celebrities in iGaming promotions and so on.
This marketing format guarantees organic traffic, which leads to an increased customer base. Affiliates also receive their commissions, but only if the advertising really brings an effect.
Search engine optimization for iGaming
The most outdated but still relevant method. If the owners of casinos or betting offices want to improve the popularity of their sites on the Internet, they bet on SEO. This involves keyword promotion, internal optimization, and other important tools that bring the site to the top for keywords. The effectiveness of the method depends on who is engaged in promotion and how correctly he does it all. Most often, this work is entrusted to individual SEO agencies.