The online gambling industry is developing fast and rapidly. But there is a disadvantage in the iGaming sphere—all market players are very similar to each other. So, how do you stand out among thousands of competitors? The most effective and reliable way is to create strong branding. With its help, your online casino will become recognizable, and you will get more visitors, which means that your revenues will grow.
What is branding, and why do you need it
Do you remember the saying about being recognized by your clothes? This applies to online casinos as well. The more attractive and stylish a site is, the more people will want to visit it. Branding defines a company’s personality. Its ultimate goal is to evoke positive thoughts and associations in visitors and a desire to visit your casino.
The number of online casinos has grown by 4.3% in the past year, making staying competitive increasingly difficult. The gambling industry today emphasizes branding to be memorable and emotionally connect with visitors. You need to find a distinctive style that will convey your personality and set you apart from your competitors.
Design, corporate identity, and innovative marketing are the essential principles defining online casino branding. Let’s examine the five main steps that will take your business to the next level.
Step 1 – market research
The first step is to study the current market situation and assess the state and positions of competitors.
Step 2 – customer research
You need to clearly define the target audience, including the gender, age, social status, and region of residence of the players. It is important to understand what games they prefer to play and what motivates them to enter and stay in online casinos.
There are two ways to collect data: qualitative and quantitative. The first one helps to understand players’ needs and determine their behavior. The second is collecting and processing numbers, it gives accurate statistics on how many visitors behave this way or that way.
Access to player preferences statistics is quite simple. To do this, you can study the top of the search engine. Our authors conducted a small study and found that arcades are the most popular games. Their popularity in recent years has even surpassed slots or roulette.
Especially in the case of Jet-X, as this game has become a real hit. Today, it can be found almost everywhere. All you need to do is go to Jet x game com and choose one of the popular online casinos with Jet-X and other arcades. After that, it remains to register and replenish the account. If a player does not want to take risks, he can launch the game in the demo version. This mode is free but does not imply real winnings.
Step 3 – brand strategy
You need to understand how you want users to perceive your brand. To do this, you must identify your target audience, brand values, brand promise to users and market position.
A well-thought-out strategy will help retain customers and increase the search engine rankings of the online casino. With its help, you will have regular players who will follow the release of new products, subscribe to newsletters, etc.
Step 4 – verbal identity
This strategy reflects the company’s tone of voice and communication strategy with the target audience. You can present the online casino as a friend for users to have fun. Pay attention to the choice of the name. It should be associated with the services you offer, make a good impression, and inspire trust. Come up with a slogan that will be easy to remember and will help make your online casino stand out among your competitors.
Step 5 – visual identity
At this step, you need to work out the visual elements of the brand: logo, website design, color schemes, brandbook, iconography, etc. This also applies to the design of the website or app. Therefore, it is recommended that the current trends in web design be studied. All this affects your brand recognition, builds user trust, and helps convey to customers what they should expect from your online casino.